Designing for Print
VISUAL STANDARDS GUIDE
This project was created as a spec.
Michigan Tech University
Aerial, Dance, & Flying Workshop
The client wanted a bright, colorful attention getting poster. While being text heavy against the designer's preference, it is successful in conveying the important information from a distance.
I advised the client that there was quite a bit of text to fit in a poster/mailer. A poster should simply create interest and send viewers to a website for complete information. Their decision was to keep it in its entirety. Their decision was right for them and I honor my clients while counseling them on standard practices.
Your Resource for Living
I've had the pleasure of designing a community magazine for over 10 years. I began with designing the overall concept and structure of the magazine and gradually updated the style and format over the years.
Byers Brewing Company
This client was a startup and was not familiar with the process of design. With some helpful professional suggestions we decided to create coordinating social media posts as well as a Facebook event cover graphic. I also advised checking in with the local chamber of commerce for additional (free) advertising. Four color variations were created in order to keep the message engaging, appearing "new"each time a person viewed the information.
The client provided the color palate and photographs while I created the peninsula and map as a vector. All the information was laid out in InDesign. For a full view of the rack card, please click on the image.